LAND ROVER 70TH ANNIVERSARY: BRAND FILM
To show how Land Rover had been dreaming big for 70 years, we used the biggest dreamers of them all: kids.
The film was shown throughout China: in cinemas, CBD digital OOHs, on TV, and on digital streaming and social channels.
JAGUAR F-PACE SUSTAIN CAMPAIGN: “BEYOND THE TIPPING POINT”
We needed to make some noise for Jaguar and sell some SUVs. And do it by showcasing the performance at the heart of the brand.
We created an F-PACE action film and live stunt.
We promoted it like a Hollywood blockbuster and carpet-bombed cinemas in China with this trailer.